What We Do


The Roncesvalles Village Business Improvement Area (RVBIA) exists to improve business conditions for its members on Roncesvalles Avenue through street beautification, property maintenance, and marketing and promotions. Members include over 270 businesses along Roncesvalles, as well as commercial property owners.

Under the purview of marketing, the RVBIA focuses primarily on two major cultural events: the Roncesvalles Polish Festival held in September that attracts upwards of 350,000 visitors in a weekend, and a smaller event in June called Roncy Rocks whose major component is a local music and arts festival that draws around 10,000 people.

What is a BIA?


A Business Improvement Area (BIA) is an association of commercial property owners and their commercial tenants within a defined area who work in partnership with the City to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. By working collectively as a BIA, local business have the organizational and funding capacity to be catalysts for civic improvement, enhancing the quality of life in their local neighbourhood and the City as a whole.

BIAs were first created in Toronto. The world’s first BIA was the Bloor West Village BIA, founded in 1970. (The Roncesvalles Village BIA was created in 1984.)

At the 40th anniversary celebration of BIAs, then mayor David Miller declared BIAs to be “Toronto’s greatest export.” There are hundreds of BIAs in Canada, over 3200 BIDs (Business Improvement Districts) in the United States, and the BIA model is employed in some fashion in dozens of countries around the world.

Who We Are


Our Board of Management is made up of business owners and commercial property owners along Roncesvalles Avenue. It is supported by community advisors and two staff. Members who are not on the board are encouraged to join a committee of the Board.

Roncesvalles BIA Board of Management 2019-2022

As of October 24, 2018. Updated June 20, 2019.


Len McAuley

Chair Roncesvalles Village BIA &
Properties & Maintenance Cmte. 

Owner, Pollocks Home Hardware
347 Roncesvalles Avenue

Head shot of David Neinstein.

David Neinstein

Vice-Chair Roncesvalles Village BIA & HR Committee Chair

Owner, Barque Smokehouse
299 Roncesvalles Avenue

Jennifer Jackson

Treasurer Roncesvalles Village BIA
& Finance Committee Chair

Owner, Home Smith
309 Roncesvalles Avenue

Adam Langley

Secretary, RVBIA, IT Committee & Roncy Rocks Committee Chair

Owner, Welcome Pharmacy
137 Roncesvalles Avenue

Alexandra Bent Moretti

Beautification Committee Co-Chair, Roncesvalles Village BIA

Co-Owner, Moretti Hair
431 Roncesvalles Avenue

Andrew Chomentowski

Roncesvalles Polish Festival Cmte Chair & RVBIA Chair Emeritus

Property Owner
281 Roncesvalles Avenue

Marcy Verburg

Marketing & Promotions Committee Chair, RVBIA

Owner, Snap Fitness
183 Roncesvalles Avenue

Trent Heipel

Member & Community Relations Committee Chair, RVBIA

Manager, Meridian Credit Union
429 Roncesvalles Avenue

Gabby Ouimet

Roncy Rocks Cmte,
Marketing & Promotions Cmte

Retail Manager, Village Juicery
99 Roncesvalles Avenue

Councillor Gord Perks

Board Member ex officio,
Roncesvalles Village BIA

Ward 4, Parkdale-High Park
100 Queen Street West

Community Advisors


Head shot of Rev. Anne Hines.

Rev. Anne Hines

RVBIA Community Advisor
Roncesvalles United Church

Brian Bertrand

RVBIA Community Advisor
Branch Head, High Park Library

Ned Sabev

Roncesvalles Village BIA Advisor
Toronto BIA Office

Tony Cauch

Chair Emeritus
Roncesvalles Village BIA

John Wakulat

Founder and Chair Emeritus,
Roncesvalles Village BIA

Meet Our Staff


Profile photo of Veronica Feihl.

Veronica Feihl

Executive Director
Roncesvalles Village BIA

Daniele Stoddard

Marketing & Communications Coord.
Roncesvalles Village BIA

Recent Projects


Past Projects


RVBIA History


The Roncesvalles Village BIA was one of the earlier ones established in Toronto. It was formed by the merger of the High Park BIA and the Roncesvalles BIA, each of which covered a few blocks of Roncesvalles Avenue.

The Roncesvalles Village BIA was the result of this merger, which occurred in 1986. The BIA’s founding chair, John Wakulat, served as chair well into the late 1990s and now is Chair Emeritus.

Under the leadership of BIA chair Tony Cauch, the RVBIA’s boundaries expanded to include all of Roncesvalles Avenue and a few nearby properties in 2007.

Beginning in 2003, the Roncesvalles Village BIA created Roncesvalles Renewed, a group comprised of BIA members and interested community members under the leadership of Beautification Committee Chair John Bowker. This group had dozens of meetings with City of Toronto staff in planning the general design of what we see on Roncesvalles Avenue today. The streetscape has been hailed by the New York Times as making Roncesvalles Avenue “one of Toronto’s most engaging strolls.”

John Bowker became chair of the Roncesvalles Village BIA in December 2013. After he stepped down in October of 2015, Vice-Chair Len McAuley assumed the Chair in December 2015 and is still serving.

RVBIA Committees


You don’t have to be on the board to serve on a committee. You don’t even have to be a BIA member! We invite BIA members and interested community members to get involved.

Beautification Committee

The Beautification Committee is responsible for graffiti removal, gardens, mural creation and general street beautification on Roncesvalles Avenue.
Back in 2005, when the City was planning to replace the streetcar tracks, water mains and sewage pipes, then Beautification Committee Chair, John Bowker, worked with the City of Toronto, local residents’ associations and interested community members, forming Roncesvalles Renewed, a community-led initiative to beautify Roncesvalles Avenue. This resulted in the creation of 23 street gardens, benches, an expanded pedestrian realm and dozens of trees sustainably planted on our street in 2011. And, five years later, the Dundas Roncesvalles Peace Garden was completed. This feature at the north end of Roncesvalles Avenue was spearheaded by local resident Abby Bushby and our community partners including the Mississauga’s of the Credit First Nations.

Finance Committee

This committee is chaired by the Treasurer of the RVBIA. Its primary responsibilities are managing the BIA’s accounts and developing the BIA’s annual budget. Executive Committee members of the Board of Management are members of this committee.

Human Resources

The RVBIA has two staff who plan and implement most of the RVBIA’s activities. The Roncesvalles community is lucky to have a dedicated group of volunteers who work tirelessly to keep the street attractive to residents and visitors – increasing traffic and business. The group is called RoncyWorks. They plant the gardens, clean trash and cigarette butts, and do lots more — all for the love of the area. Our Volunteer Recognition and Community Partners component serves to honour our many Community and BIA Member volunteers.

Information Technology Committee

The RVBIA has many devices, apps and channels to administer, and is responsible for preparing and monitoring content for all of these. This committee helps evaluate existing technology, research options and decide on the best solutions to fit our needs and including support needed.

Marketing and Promotions Committee

This committee is, dedicated to promoting our businesses, our main street, along with some of the amenities and activities within and nearby Roncesvalles Village. The Roncesvalles Polish Festival and Roncy Rocks planning committees were formed under the leadership of Andrew Chomentowski, of Image Professionals. who chaired the committee for many years.

Member and Community Relations Committee

This Committee plans initiatives to enhance communication with BIA Members and Community groups. In addition to the Member Updates and other emails sent by staff, it makes sure that occasional hand-delivered notices end up with the business owners or managers. The committee offers occasions for Members to meet each other at the Member Meet and Greet held before the AGM and the occasional Member Munch and Mingle hosted by individual RVBIA Members.

Properties and Maintenance Committee

This committee manages BIA-owned movable assets, such as tents and other event hardware as well as pedestrian lights and other fixed assets on the street.

Strategic Planning Committee

The Strategic Planning Committee identifies goals, objectives and key actions needed to fulfill the mandate of the RVBIA and focus on the most pressing priorities during each four-year term.


Contact Us


Phone: 416-537-2701
Emailinfo@roncesvallesvillage.ca

Postal Box Address
Roncesvalles Village BIA
#233 – 412 Roncesvalles Avenue
Toronto, ON Canada. M6R 2N2

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