What We Do
Under the purview of marketing, the RVBIA focuses primarily on two major cultural events: the Roncesvalles Polish Festival held in September that attracts upwards of 350,000 visitors in a weekend, and a smaller event in June called Roncy Rocks whose major component is a local music and arts festival that draws around 10,000 people.
What is a BIA?
A Business Improvement Area (BIA) is an association of commercial property owners and their commercial tenants within a defined area who work in partnership with the City to create thriving, competitive, and safe business areas that attract shoppers, diners, tourists, and new businesses. By working collectively as a BIA, local business have the organizational and funding capacity to be catalysts for civic improvement, enhancing the quality of life in their local neighbourhood and the City as a whole.
BIAs were first created in Toronto. The world’s first BIA was the Bloor West Village BIA, founded in 1970. (The Roncesvalles Village BIA was created in 1984.)
At the 40th anniversary celebration of BIAs, then mayor David Miller declared BIAs to be “Toronto’s greatest export.” There are hundreds of BIAs in Canada, over 3200 BIDs (Business Improvement Districts) in the United States, and the BIA model is employed in some fashion in dozens of countries around the world.
Roncesvalles BIA Board of Management 2019-2022
As of October 24, 2018. Updated June 20, 2019.
Len McAuley
Chair Roncesvalles Village BIA &
Properties & Maintenance Cmte.
Owner, Pollocks Home Hardware
347 Roncesvalles Avenue
David Neinstein
Vice-Chair Roncesvalles Village BIA & HR Committee Chair
Owner, Barque Smokehouse
299 Roncesvalles Avenue
Jennifer Jackson
Treasurer Roncesvalles Village BIA
& Finance Committee Chair
Owner, Home Smith
309 Roncesvalles Avenue
Adam Langley
Secretary, RVBIA, IT Committee & Roncy Rocks Committee Chair
Owner, Welcome Pharmacy
137 Roncesvalles Avenue
Alexandra Bent Moretti
Beautification Committee Co-Chair, Roncesvalles Village BIA
Co-Owner, Moretti Hair
431 Roncesvalles Avenue
Andrew Chomentowski
Roncesvalles Polish Festival Cmte Chair & RVBIA Chair Emeritus
Property Owner
281 Roncesvalles Avenue
Marcy Verburg
Marketing & Promotions Committee Chair, RVBIA
Owner, Snap Fitness
183 Roncesvalles Avenue
Trent Heipel
Member & Community Relations Committee Chair, RVBIA
Manager, Meridian Credit Union
429 Roncesvalles Avenue
Gabby Ouimet
Roncy Rocks Cmte,
Marketing & Promotions Cmte
Retail Manager, Village Juicery
99 Roncesvalles Avenue
Councillor Gord Perks
Board Member ex officio,
Roncesvalles Village BIA
Ward 4, Parkdale-High Park
100 Queen Street West
Community Advisors
Recent Projects
On Friday, May 17th, the Roncesvalles Village BIA and the Friends of Dundas Roncesvalles Peace Garden celebrated an Award of Excellence for Public Space Improvements received from the International Downtown Association (IDA) for the Dundas Roncesvalles Peace Garden (DRPG). This Award is particularly significant because the IDA values collaboration. In its realization, this project galvanized the support of many community … Read More
Roncy Reduces is a community waste reduction initiative in the Roncesvalles area that was launched by 20 local parents at the beginning of this year. Their goal is to reduce single-use plastics and packaging in our neighbourhood by encouraging both consumers and businesses to practice waste reduction together. They have invited neighbourhood businesses to participate by displaying their Roncy Reduces/BYO sticker … Read More
On April 28th, join over 200,000 residents, students, businesses, organizations and communities as we clean Toronto together for the 16th annual spring cleanup! The Roncesvalles Village BIA & RoncyWorks will be hosting the Roncesvalles Avenue Community Clean Up. We will be encouraging BIA members to clean in front of their businesses on the sidewalk and their back laneway. We will be inviting … Read More
Past Projects
RVBIA History
The Roncesvalles Village BIA was one of the earlier ones established in Toronto. It was formed by the merger of the High Park BIA and the Roncesvalles BIA, each of which covered a few blocks of Roncesvalles Avenue.
The Roncesvalles Village BIA was the result of this merger, which occurred in 1986. The BIA’s founding chair, John Wakulat, served as chair well into the late 1990s and now is Chair Emeritus.
Under the leadership of BIA chair Tony Cauch, the RVBIA’s boundaries expanded to include all of Roncesvalles Avenue and a few nearby properties in 2007.
Beginning in 2003, the Roncesvalles Village BIA created Roncesvalles Renewed, a group comprised of BIA members and interested community members under the leadership of Beautification Committee Chair John Bowker. This group had dozens of meetings with City of Toronto staff in planning the general design of what we see on Roncesvalles Avenue today. The streetscape has been hailed by the New York Times as making Roncesvalles Avenue “one of Toronto’s most engaging strolls.”
John Bowker became chair of the Roncesvalles Village BIA in December 2013. After he stepped down in October of 2015, Vice-Chair Len McAuley assumed the Chair in December 2015 and is still serving.
RVBIA Committees
You don’t have to be on the board to serve on a committee. You don’t even have to be a BIA member! We invite BIA members and interested community members to get involved.
Beautification Committee
The Beautification Committee is responsible for graffiti removal, gardens, mural creation and general street beautification on Roncesvalles Avenue.
Back in 2005, when the City was planning to replace the streetcar tracks, water mains and sewage pipes, then Beautification Committee Chair, John Bowker, worked with the City of Toronto, local residents’ associations and interested community members, forming Roncesvalles Renewed, a community-led initiative to beautify Roncesvalles Avenue. This resulted in the creation of 23 street gardens, benches, an expanded pedestrian realm and dozens of trees sustainably planted on our street in 2011. And, five years later, the Dundas Roncesvalles Peace Garden was completed. This feature at the north end of Roncesvalles Avenue was spearheaded by local resident Abby Bushby and our community partners including the Mississauga’s of the Credit First Nations.
Finance Committee
This committee is chaired by the Treasurer of the RVBIA. Its primary responsibilities are managing the BIA’s accounts and developing the BIA’s annual budget. Executive Committee members of the Board of Management are members of this committee.
Human Resources
The RVBIA has two staff who plan and implement most of the RVBIA’s activities. The Roncesvalles community is lucky to have a dedicated group of volunteers who work tirelessly to keep the street attractive to residents and visitors – increasing traffic and business. The group is called RoncyWorks. They plant the gardens, clean trash and cigarette butts, and do lots more — all for the love of the area. Our Volunteer Recognition and Community Partners component serves to honour our many Community and BIA Member volunteers.
Information Technology Committee
The RVBIA has many devices, apps and channels to administer, and is responsible for preparing and monitoring content for all of these. This committee helps evaluate existing technology, research options and decide on the best solutions to fit our needs and including support needed.
Marketing and Promotions Committee
This committee is, dedicated to promoting our businesses, our main street, along with some of the amenities and activities within and nearby Roncesvalles Village. The Roncesvalles Polish Festival and Roncy Rocks planning committees were formed under the leadership of Andrew Chomentowski, of Image Professionals. who chaired the committee for many years.
Member and Community Relations Committee
This Committee plans initiatives to enhance communication with BIA Members and Community groups. In addition to the Member Updates and other emails sent by staff, it makes sure that occasional hand-delivered notices end up with the business owners or managers. The committee offers occasions for Members to meet each other at the Member Meet and Greet held before the AGM and the occasional Member Munch and Mingle hosted by individual RVBIA Members.
Properties and Maintenance Committee
This committee manages BIA-owned moveable assets, such as tents and other event hardware as well as pedestrian lights and other fixed assets on the street.
Strategic Planning Committee
The Strategic Planning Committee identifies goals, objectives and key actions needed to fulfill the mandate of the RVBIA and focus on the most pressing priorities during each four-year term.
Contact Us
Phone: 416-537-2701
Email: info@roncesvallesvillage.ca
Postal Box Address
Roncesvalles Village BIA
#233 – 412 Roncesvalles Avenue
Toronto, ON Canada. M6R 2N2